Raw water is risky, treated water is dead, so what’s the solution?
TIME, The Telegraph, Business Insider, The Guardian, and more, have highlighted that the rise of untreated water startups selling raw water is attracting those with misgivings about tap water treatment processes and additives. Consumers are paying over $20 a gallon for potentially harmful water, and this incredibly risky endeavor is one that comes with a huge liability.
“We’ve spent generations of science and effort to try and protect people from drinking raw water. It seems extraordinary that people want to go back to medieval times when millions of people died from infections that were carried by it,” says Val Curtis, Professor of Hygiene and Director of the Environmental Health Group at the London School of Hygiene and Tropical Medicine.
Drinking untreated water, and the pathogens that can lurk within it, could expose consumers to disease outbreaks again, says Vince Hill, chief of the CDC’s Waterborne Disease Prevention Branch. “Anything you can think of can be in the untreated water, ranging from agricultural runoff and naturally occurring chemicals to bacteria and viruses. Many sources of water contamination can affect spring water.”
[For a read on the different types of contaminants that can potentially show up in your tap water, refer to this article.]
In the midst of this movement, proponents of raw water claim that it is full of good things that ordinary filtered tap water has lost. They are not entirely wrong. Filtered and sterilized water is basically “dead” water, void of essential minerals and natural ingredients.
A lot has been said about how drinking demineralized water can be bad for you, related to an increased risk of sudden death, motor neuronal disease, and some types of cancer. The World Health Organization produced a report titled “Health risks from drinking demineralized water” in 2004, where they stated the following: “It has been adequately demonstrated that consuming water of low mineral content has a negative effect on homeostasis mechanisms, compromising the mineral and water metabolism in the body.”
What’s interesting is that current drinking water regulations are centred around ensuring safe drinking water by the removal or reduction of harmful contaminants. There are no regulations to ensure safe drinking water from the viewpoint of what minerals important for our bodies are left in the water that we drink.
Historically, the industry has pushed and developed technologies to strip water to its core, believing “pure” water to be, by default, better. However, as we have discovered, pure does not necessarily mean better.
With both raw water and treated water deemed potentially harmful, and bottled water far from being environmentally conscious, what remaining option do we have?
At Mitte, we believe healthy water* is two things: clean purified water and enhanced with minerals. With the knowledge and awareness that water treatment systems on the market strip treated water off all things good and bad, we developed world’s first smart water system that reproduces the natural water cycle directly in your kitchen.
Mitte first purifies tap water with our proprietary distillation-based method, removing all contaminants including pathogens, heavy metals, organic volatile compounds, and more. Then the pure water is enhanced with essential minerals with different mineral cartridges, tailored for different lifestyles and tastes. This is the first step towards improving the water we drink, and our health, by ensuring that our drinking water is not just pure, but also healthy*.