Water By Jeffrey — Date 06.7.2019

Mitte Celebrates World Oceans Day

What are we up against?

On Saturday, June 8, World Oceans Day takes place.

An observed event for close to three decades, #WorldOceansDay has been an effort to regulate the increasing global climate, as well to influence change against the dangerous tide of destruction that has tainted our waters (and endless species) since industrialization.

At Mitte, we call on citizens and politicians alike to help alleviate the increasing concern for our oceans and seas, putting added emphasis on the care needed to protect all water sources of the world. But what are some of the pressing concerns of our generation?

In 2009, World Oceans Day was officially recognized by the United Nations, where the Secretary-General of the United Nations presented a dim view on the state of affairs:

“Human activities are taking a terrible toll on the world’s oceans and seas. Vulnerable marine ecosystems, such as corals, and important fisheries are being damaged by over-exploitation, illegal, unreported and unregulated fishing, destructive fishing practices, invasive alien species and marine pollution, especially from land-based sources. Increased sea temperatures, sea-level rise and ocean acidification caused by climate change pose a further threat to marine life, coastal and island communities and national economies.”

While we touched upon some of the concerns noted by the Secretary-General during our Earth Day Campaign in April  (highlighting the dangers to marine life), our team wanted to utilize World Oceans Day in 2019 to focus on an interesting fact:

While about 70% of the world is covered by water (a majority which are oceans), only 1% or so is suitable for human consumption. This is known as freshwater. And there’s a crisis.

According to the UN, water use has grown twice the rate of the population increase in the last century, further adding to the strain. And on top of this, the dwindling supply is becoming increasingly contaminated and unsuitable for consumption, with pollution, temperatures and population all on the rise.

On World Oceans Day, we want to open eyes to the reality of keeping humans hydrated.

Understand that our oceans may appear endless, but our supply of freshwater is not.

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