Connecting Tech, Water, Hardware and Startup: Meet our Communications Manager, Lauren

Mitte News

Lauren joined our Marketing team in early 2020 and has since been keeping the Mitte community informed, engaged, and educated about water topics and trends.

Organizing events, writing copy, and creating all types of content, from articles to email communications – she does it all. 

As a big part of our People Stories, which will be published regularly in our Journal, she is our first feature to kick-start the series. Read on to learn more about her work at Mitte, her favourite place in the world, and what she is missing the most about her hometown, London.

First off, how did you find your way to Mitte?

I actually came across Mitte’s Food For Thought talk at Hermann’s and decided to attend. I was still at my last company at this point but after the event, I began following their mission closely and kept an eye out for a position. Funnily enough, after joining Mitte, I came across photos from that event and found one of me listening to Karan (CMO) give an introduction of a Mitte prototype.

What does a typical work day at Mitte look like for you?

Typically, I’d split up my day according to the main content tasks for the week. 

I’d research and plan for an article I’m writing, and I would organize with Anthony, our graphic designer, what kind of visuals would be needed. Then I’d create and plan other content I’m working on. That could be anything from ad-hoc requests from other teams to email communications to creating different messaging positions we’d like to test according to different directions – which would also involve working closely with our product team to discuss the strategy. 

I might also have a meeting with Green Mitte, where we are focussing on tangible ways to really bring Mitte’s green impact to life. And, depending on the month, I’d be researching and planning ways we can create cross-content with partners for an event. Due to the current climate, I’m focussing on all the events being digital only, which I still think is an interesting and valuable format!

What do you love most about your work at Mitte?

It’s the combination of two things. One: there’s generally this underlying sense of purpose and value embedded in the work. And I think this feeling is the same for everyone at Mitte.

Two: I like how varied my work is. I’m writing all types of copy, creating content across different channels, thinking about interesting themes and partnerships for our upcoming events, and I’m also getting to grips with who our consumers are from our data studies (and communicating that to the other teams).

How would you describe the culture at Mitte?

Proactive in putting people first. For example, benefits for employees, mutual feedback or team events. Definitely flexible: it’s hard to think of a key example but there’s generally a feeling of trust that you’re responsible for your tasks and getting them done. And I’d also say Mitte is always interested in getting better.

If you could dream up any Mitte cartridge of your choice, what would it be?

Something pandan leaf infused! Love that flavour. And the tagline would be something like: 

“100% natural pandan–infused mineral cartridge – for a sweet and soft, aromatic flavour.” 

(Not my best work, but you get the picture).

What’s your favourite place in the world?

From the few travel experiences I have under my belt, so far it’s the Galapagos Islands. Because you get to swim alongside giant sea turtles – and because the islands belong to Ecuador (where my mum is from).

 

What can you recommend to people trying to land a role in Marketing in Berlin?

Take a look at what a brand you admire (or are applying to) is already doing and think of three ways you would make it better. 

What makes Berlin a cool place for you and what do you enjoy most about living in Berlin?

Hard question without sounding cliche! But one thing that’s clear is that London, where I’m from, tends to have a very fast pace of life: it’s big, it’s very busy, it’s a relatively long commute home from work or at night. The number of hours in the day just feel shorter in London and that rapidity is kind of dictated for you. Which can be great but in Berlin, you can decide what kind of pace works for you. And it generally feels as though you have more time on your hands to do things after work or during the week. 

…I do miss British banter though!

If you could be famous for anything in the world, what would it be?

Writing a book of funny essays. 

When you were a kid, what did you want to be when you grew up?

An actress! 

How do you spend most of your time at Mitte?

Writing and reading and conceptualising.

What’s your top tip for writing great content?

In terms of writing, I always have in mind whether I myself would find whatever I’m writing interesting or clear to read. And generally, I tend to always read around and see what I like (or don’t like) from the way another magazine or brand is producing their content.

To learn more about Mitte follow us on LinkedIn, Facebook & Instagram and check out our open positions – we are hiring

By Carmen — Aug 14, 2020
The information contained in this article is provided for educational and informational purposes only, and should not be construed as health or nutritional advice.

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